Selecting a
Brand Name
One store name makes customers walk in — and come back. Another, with the same product at the same price, somehow just doesn’t work.
Brand name selection is an analysis of the sound and energy of a name — whether it belongs to a company, a store, or a project — tied to the Soul number of the person running that business. After all, it’s the person in charge who has the most direct influence on how it goes.
Forget about a name chosen purely by ear, or just because the domain was free.
Here, the name works with you: the analysis takes into account your Soul number and the essence of what you do. The difference between a random string of letters and a precisely chosen name is often the difference between a business you have to keep pushing, and one that carries itself forward.
Request for brand name selection

No payment is required right now—this form is simply to request your chosen service. Please fill in all the fields and submit your request. I will then contact you at the email address provided.
What you get when you order
a brand name selection:

A well-chosen name
for your brand

A review and refinement
of your name options

Why a strong team
isn't getting results

A name precisely matched
to your energy and work

A heads-up on obstacles
and their timing

Help with rebranding, if
the business has stalled

A well-chosen name for your brand

A review and refinement of your name options

Why a strong team isn't getting results

A name precisely matched to your energy and work

A heads-up on obstacles and their timing

Help with rebranding, if the business has stalled
Consultation
format
Once the analysis is complete, you’ll receive a PDF document by email with a breakdown of your name options, refinements, and a final recommendation.
The advantage of a written breakdown is that you can come back to it again and again — check it before registering the name, ordering a sign, or launching an ad campaign.
Many details make sense only after launch: once the business starts running, you’ll see the recommendations differently and notice exactly why this particular name turned out to be the right choice.

STEP 1
Preparing and
Gathering Data
You send over your name options, along with your birth details, so they can be tied to your Soul number.
STEP 2
Analyzing
the options
Each option is reviewed for its sound and meaning — how well it reflects the essence and energy of the business.
STEP 3
Matching against
the Soul number
The options are checked against the Soul number of the person running the business — the one whose influence on it is most direct.
STEP 4
Final
report (PDF)
You receive an email with a breakdown of the options, refinements, alternatives, and a recommendation on which name to choose.
Онлайн беседа удобно проходит на любом виде устройств, от телефона до ПК

Example of a brand
name selection

What is brand name selection
A well-chosen name can draw in either the energy of struggle and survival, or the energy of success and prosperity.
One vivid example comes from the story “Captain Vrungel’s Adventures”: a yacht was named “Pobeda” (“Victory”), but after a few letters fell off, it read “Beda” (“Disaster”) — and that’s exactly what played out in the story, until the crew restored the ship’s true name and went on to win.
The same thing happens in business. I had a client with a store called “Lek shop” — which translates from Thai as “small shop,” and the business couldn’t seem to grow for a long time. A couple of months after changing the name to “Boho Bazar,” revenue grew by 40% — nothing else changed, only the name and the accents in the advertising.
What you’ll get:
A breakdown of your name options and how they sound.
Possible alternatives and refinements.
A connection between the name and your Soul number.
A clear recommendation on which name to choose.
Проснувшись однажды утром после беспокойного сна, Грегор Замза обнаружил, что он у себя в постели превратился в страшное насекомое.
Consultation pricing:
€100
Analysis of the sound and energy of the name, tied to the Soul number of the person running the business — results delivered as a document by email.
Request for brand name selection

No payment is required right now—this form is simply to request your chosen service. Please fill in all the fields and submit your request. I will then contact you at the email address provided.
Real client stories

Before: The whole team picked the name together, by vote.
In the analysis: We reviewed the options — the one that won the vote turned out to be the weakest choice.
Result: Chose a stronger name. Closed the first funding round faster than planned.

Before: The business was running steadily, but had been stuck in place for over a year.
In the analysis: We reviewed the current name — it turned out to be holding the business back.
Result: Changed to a stronger name. Within a few months, things started moving again.

Before: Was opening a clothing store, but picked the name quickly and had doubts about it.
In the analysis: We reviewed the option — it turned out it didn’t match my Soul number at all.
Result: Chose a different name. The store opened smoothly, and customers came in the very first week.
Gift certificate for
a consultation
A unique gift that will be remembered for a long time: for someone close to you
or a partner — for a birthday, an anniversary, or no occasion at all.

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